I design landing pages
& product interfaces
that convert
not
just look good.
Two projects. Both shipped, both solving a real business problem.
’24 — Present-
01
Labox Hub
An AI-first job-management system for an advertising agency — designed and built end-to-end.
- Problem
- The agency’s creative pipeline lived in WhatsApp chaos. Two directors traded scattered messages all day, the team lost track of jobs, and no one had a single source of truth for what was actually in progress.
- What I did
- Designed and built the whole thing — UX, UI and flow. Opt-in automations, WhatsApp notifications so the creative director tracks progress without chasing anyone, and an LLM assistant that answers “what’s happening on the board right now?” on demand.
- Impact
- Replaced the WhatsApp mess with one source of truth. The (very busy) creative director stopped chasing people — he just asks the AI assistant for a full status of the pipeline, anytime.
Ongoing · in production → -
02
Inovaxio
The website for a B2B software house, built as the company’s brand manager.
- Problem
- An established software company was running on a generic template that made it look small and interchangeable — undercutting the credibility it needed to win larger contracts.
- What I did
- Designed and shipped a full 11-page, brand-driven website in three days — from the brand direction down to the last section.
- Impact
- Moved brand perception from generic-template to a credible, enterprise-ready presence — matching how the company actually sells.
11 pages · 3 days →
“Beautiful” isn’t a compliment. It’s a shortcut — and usually an expensive one.
When a client says “it looks great,” they usually mean “I can’t explain why this works.” Good design can be explained. I judge every screen by three things, in this order:
-
i
Understanding
You glance at it and you get it. Clarity holds attention; noise only grabs it.
-
ii
Trust
It feels solid, consistent, intentional — the reason a visitor believes the business behind it.
-
iii
Rhythm
The eye moves without tripping. Hierarchy and spacing do the work, not decoration.
Working with Victor was always easy. He brought order to our creative routine, made briefs clearer, and noticeably improved how we track projects. He’s fast, reliable with deadlines, and has the autonomy to spot problems and propose solutions on his own.
Design that serves the business, not the portfolio.
I’m Victor Ferreira, a product and landing-page designer. I’m currently brand manager at a software company, where I own everything from brand strategy to the shipped interface — which means I design with the business goal in the room, not as an afterthought.
Landing pages and product UI are where design stops being decoration and starts being leverage — conversion, activation, trust. That’s the work I want, and it’s the work I keep reaching for.
Available for work · Remote